Experts opine. Data predicts.
Every industry is changing at a pace beyond the expertise of external firms and consultants. Trasers Global Transformation Study shows that every industry will experience a near-100% change in the next 5 – 10 years. Recommendations from consultants or ‘expert’ analysts—who take 6 – 9 months to make assessments—run the risk of becoming obsolete, incomplete or misleading, even before they’re implemented. This can result in delays or set the wrong direction for your digital transformation (DT).
The Trasers DT database of 1.5 million data points provides exclusive, objective and DT-focused insights that can remove biases, guesswork and assumptions from your strategic DT planning. Develop your vision, strategy, roadmap and measurement with data, not opinions.
What is Trasers Digital Transformation Study
and why you can trust it
Trasers has conducted extensive industry and role-based surveys and interviews with more than 9,000 IT and business decision makers in 16 functional roles in 18 industries, resulting in an extensive Global Transformation Study. We’ve leveraged 1.5 million statistically modeled data points to generate role-based insights for every business function in the enterprise.
5,000
unique companies
Respondents represent more than 5,000 companies worldwide of all sizes—small businesses, medium businesses, emerging and large enterprises.
16
business and IT roles
Roles span CIOs and leaders of IT analytics, cloud infrastructure, digital apps IT, cybersecurity, CEOs, R&D, marketing, sales, HR, finance and more.
9
countries and regions
Represented areas include North America, South America, UK, EU, Middle East, Africa, APAC, Australia and New Zealand.
We collected respondents’ perspectives of digital transformations—from vision, strategy, priorities, implementation, technologies and change management. Sample survey topics include:
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Definition and role of digital transformation by functional role
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Strategy and process for digital transformation initiatives
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Digital transformation maturity by role and sub-functions
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Technology investments and future priorities in digital transformation
by function -
Workforce readiness and training
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Leadership and culture of change
Become a digital champion
Develop strategies and investment priorities.
Use best practices modeled after digital champions.
We call the top 5 – 7% of digital transformers in every function “digital champions”. These are the aggressive, innovative and results-oriented leaders and teams that understand the drivers of transformation and the art and science of data-driven decision making.
What makes digital champions successful
Common characteristics of digital champions include: a deep understanding of their industry DT drivers; intense customer focus; results-driven strategies and priorities; and what makes them excel in execution. They use industry and role-specific DT data to prepare themselves and their teams before and during execution.
Transform with a data-driven GPS
Trasers analyses show that DT of an individual function and the enterprise is a multi-year effort. Much like a long, cross-country drive, the DT game begins with first knowing the terrain. Knowing where you are, setting your destination and selecting the route is the next step. Tracking key milestones along the way and realigning will ultimately help you get there.
Just as a GPS helps you drive in an unknown landscape, Trasers Global Transformation Study helps you set your goals, drive and reach your DT destination.
Trasers data services for digital transformation
DT Reports
Management alignment is the #1 step in DT. Get current with industry- and role-specific DT reports covering industry change, strategy, prioritization and best practices from digital champions. Share with your teams.
Digital Benchmarking
Our data-driven digital maturity benchmarking helps leaders identify specific gaps between you and digital champions, and establish a data-driven, unbiased framework for prioritizing your time, resources and investments.
Digital KPI Frameworks
What you measure changes with DT. See how digital champions use KPIs to determine outcomes, even before they begin. Use our customizable digital KPIs to set goals and track progress.
Custom Research
Combine your data with ours. Answer your specific customer, competitor, business or technology challenges and opportunities.