What is Digital Business Genome?
Trasers research shows that Analytics is the #1 area of investment and will soon set the agenda for transformation at innovative companies. However, majority of Analytics initiatives fail to achieve the desired results.
Our analysis of data on digital transformations across 5,000+ companies shows that not all data matters. There are specific data-elements that will help you understand the stakeholder behaviors, trends, capabilities, technologies that will drive digitalized business models, processes, and outcomes. This mapping of digital transformation specific data is what Trasers calls as the Digital Business Genome.
Every Company’s Digital Business Genome is Unique
Just like the combination of the 23 pairs of human chromosomes that makes each of us unique, the Digital Business Genome of every company is unique and is based on its industry, geography, size, business models, products & services, targeted market segments, processes and organizational models. However, there could be some common reference points at industry level. Embedded in this eco-system are a unique set of core competencies.
Why Map your Digital Business Genome?
Trasers research shows that companies and business or technology functions that use data-driven insights in strategy development achieve the highest ROI, business acceleration and competitive advantage.
Over 90% of digital transformation initiatives fail due to the lack of understanding and focus. Mapping your Digital Business Genome will help you focus exclusively on those aspects of your organization that drive transformations.
Request Digital Genome Services
Map your Digital Business Genome in 100 Days
Trasers’ unique framework helps you understand your company’s digital DNA. It involves:
- Identifying differentiating business or technology components
- Mapping the data essential to plan, prioritize, and launch initiatives
- Creating a data framework and an execution roadmap for sourcing, analyzing and harnessing your Digital Business Genome
We will take 100 days to deliver this for a typical business or IT function. It may take longer for an enterprise depending on size and complexity.
Enterprise Digital Business Genome
Mapping of the Business Genome across key business functions and information technology to provide CEOs, Chief Digital Officers and Chief Analytics Officers with a landscape view of what matters in the digital transformation of the company.
Business Digital Business Genome
Mapping of the digital transformation specific business model, process, applications and organizational data, its impact, usage, and sources whose understanding is critical for strategy, prioritization and execution.
IT Digital Genome
Mapping several components of cloud infrastructure, cybersecurity, applications development and analytics capabilities essential to facilitate transformations.
Digital Business Genome FAQs
A typical project is completed in 100 days depending on the size and complexity of the function.
Yes- your Digital Business Genome is essentially a compendium of data and their sources that make a difference in digital transformations.
Trasers will provide all data collected specifically for your project. We, however, do not share data we may have collected from our regular surveys or custom projects due to privacy policies.
Trasers has very stringent confidentiality and privacy policies. We are also GDPR & ISO 9002 compliant. We will not share the names of companies in our databases or your Digital Business Genome data with anyone.
Costs vary based on the size of the organization. A smaller organization can be mapped at a low cost while a large, multinational organization or function will take more time and effort.
Most of our reports are in presentation formats while data is shared via Excel or exported to databases of your choice. Detailed MS Word reports are also available on request.
Please click the Request Digital Business Genome link here and get started!