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MARKETING

Great customer experiences
start with data

Rebuild your marketing engine from the inside out
with modern value propositions.

Did you know?

30%

Of companies are investing in role-based training—the number 1 driver of success

33%

Of companies are prioritizing digital marketing and customer experience

50%

Of large enterprises are adopting total digitalization and omnichannel experiences

70%

Of companies lack real-time indicators or a robust KPI framework

40%

Of companies are adopting mobile and AI-based marketing

Uplevel customer centricity
throughout your company

Transform marketing by reimagining your customer experience.
Accelerate change by partnering with R&D, sales and services to re-invigorate your
marketing engines. Use data–driven insights and best practices compiled
from over 500 global marketing leaders.


Services for early-stage to advanced digital transformers

  • DT Reports for marketing professionals
  • Digital Benchmarking for marketing leaders
  • Digital KPI Frameworks for marketing
  • Custom DT Research for marketing organizations

Get reports relevant to your role, develop your digital vision and learn how your industry is evolving. Align and empower your marketing team with data–driven insights.

Learn more about reports

See where you stand relative to global peers in 550 marketing organizations. Set your transformation goals with a modern approach and an eye on your competition. Develop your roadmap and priorities with benchmarking.

Start benchmarking

Marketing is all about listening. Understand how KPIs help you redefine value propositions and deliver powerful customer experiences.

Learn about KPI frameworks

Trasers data on competitive trends and disruptive technologies help answer your marketing and customer experience challenges. Combine our global research capabilities with our cross-industry data to get marketing insights.

Get started

Training is the top driver of success in marketing transformations. Equip your team with industry insights on trends, disruptive technologies and new value propositions to make them more effective and boost their confidence.

Learn about digital transformation certifications



Get the data and insights you need

Online. Offline. On demand.
When and where you want it.

  • Get started

Examples of marketing reports we offer

Fundamentals of Digital Transformation

Marketing Compass Guide for Banking

Marketing Compass Guide for Construction and Infrastructure

Marketing Compass Guide for Consumer Products and Retail

Marketing Compass Guide for Energy

Marketing Compass Guide for Logistics

Marketing Compass Guide for Pharma

Marketing Compass Guide for Travel and Hospitality

Marketing Compass Guide for Financial Services

Marketing Compass Guide for Healthcare Providers

Marketing Compass Guide for Hi-Tech

Marketing Compass Guide for Life Insurance

Marketing Compass Guide for Health Insurance

Marketing Compass Guide for P&C Insurance

Marketing Compass Guide for Automotive

Trasers Reports for Automation & AI for Marketing in Banking

Trasers Reports on Regional View-Marketing in Banking

Trasers Reports on Impact of Partner Engagement on Marketing in Banking

Trasers Reports on Impact of Partner Engagement on Marketing Transformation in Financial Services

Trasers Reports on Regional View - Marketing Transformation in Health Insurance

Trasers Reports for Automation & AI for Marketing in Construction and Infrastructure

Trasers Reports on Regional View-Marketing in Construction and Infrastructure

Trasers Reports on Impact of Partner Engagement on Marketing in Construction and Infrastructure

Trasers Reports on Impact of Partner Engagement on Marketing Transformation in Healthcare Providers

Trasers Reports on Regional View - Marketing Transformation in P&C Insurance

Trasers Reports for Automation & AI for Marketing in Consumer Products and Retail

Trasers Reports on Regional View-Marketing in Consumer Products and Retail

Trasers Reports on Impact of Partner Engagement on Marketing in Consumer Products and Retail

Trasers Reports on Impact of Partner Engagement on Marketing Transformation in Hi-Tech

Trasers Reports for Automation & AI for Marketing in Financial Services

Trasers Reports for Automation & AI for Marketing in Energy

Trasers Reports on Regional View-Marketing in Energy

Trasers Reports on Impact of Partner Engagement on Marketing in Energy

Trasers Reports on Impact of Partner Engagement on Marketing Transformation in Life Insurance

Trasers Reports for Automation & AI for Marketing in Healthcare Providers

Trasers Reports for Automation & AI for Marketing in Logistics

Trasers Reports on Regional View-Marketing in Logistics

Trasers Reports on Impact of Partner Engagement on Marketing in Logistics

Trasers Reports on Impact of Partner Engagement on Marketing Transformation in Health Insurance

Trasers Reports for Automation & AI for Marketing in Hi-Tech

Trasers Reports for Automation & AI for Marketing in Pharma

Trasers Reports on Regional View-Marketing in Pharma

Trasers Reports on Impact of Partner Engagement on Marketing in Pharma

Trasers Reports on Impact of Partner Engagement on Marketing Transformation in P&C Insurance

Trasers Reports for Automation & AI for Marketing in Life Insurance

Trasers Reports for Automation & AI for Marketing in Travel and Hospitality

Trasers Reports on Regional View-Marketing in Travel and Hospitality

Trasers Reports on Impact of Partner Engagement on Marketing in Travel and Hospitality

Trasers Reports on Training & Change Management for Marketing in Financial Services

Trasers Reports for Automation & AI for Marketing in Health Insurance

Trasers Reports for Marketing KPIs in Automotive

Trasers Reports for Leaders & Laggards in Marketing for Automotive

Trasers Reports for Leaders & Laggards in Marketing for Financial Services

Trasers Reports on Training & Change Management for Marketing in Healthcare Providers

Trasers Reports for Automation & AI for Marketing in P&C Insurance

Trasers Reports on Training & Change Management for Marketing in Automotive

Trasers Reports for Marketing KPIs in Banking

Trasers Reports for Leaders & Laggards in Marketing for Banking

Trasers Reports for Leaders & Laggards in Marketing for Healthcare

Trasers Reports on Training & Change Management for Marketing in Hi-Tech

Trasers Reports for Marketing KPI's in Financial Services

Trasers Reports on Training & Change Management for Marketing in Banking

Trasers Reports for Marketing KPIs in Construction and Infrastructure

Trasers Reports for Leaders & Laggards in Marketing for Construction and Infrastructure

Trasers Reports for Leaders & Laggards in Marketing for Insurance Life

Trasers Reports on Training & Change Management for Marketing in Life Insurance

Trasers Reports for Marketing KPI's in Healthcare Providers

Trasers Reports on Training & Change Management for Marketing in Construction & Infrastructure

Trasers Reports for Marketing KPIs in Consumer Products and Retail

Trasers Reports for Leaders & Laggards in Marketing for Consumer Products and Retail

Trasers Reports for Leaders & Laggards in Marketing for Health Insurance

Trasers Reports on Training & Change Management for Marketing in Health Insurance

Trasers Reports for Marketing KPI's in Hi-Tech

Trasers Reports on Training & Change Management for Marketing in Consumer Products & Retail

Trasers Reports for Marketing KPIs in Energy

Trasers Reports for Leaders & Laggards in Marketing for Energy

Trasers Reports for Leaders & Laggards in Marketing for P&C Insurance

Trasers Reports on Training & Change Management for Marketing in P&C Insurance

Trasers Reports for Marketing KPI's in Life Insurance

Trasers Reports on Training & Change Management for Marketing in Energy

Trasers Reports for Marketing KPIs in Logistics

Trasers Reports for Leaders & Laggards in Marketing for Logistics

Trasers Reports on Regional View - Marketing Transformation in Financial Services

Trasers Reports for Marketing KPI's in Health Insurance

Trasers Reports on Training & Change Management for Marketing in Logistics

Trasers Reports for Marketing KPIs in Pharma

Trasers Reports for Leaders & Laggards in Marketing for Pharma

Trasers Reports on Regional View - Marketing Transformation in Healthcare Providers

Trasers Reports for Marketing KPI's in P&C Insurance

Trasers Reports on Training & Change Management for Marketing in Pharma

Trasers Reports on Training & Change Management for Marketing in Travel & Hospitality

Trasers Reports for Marketing KPIs in Travel and Hospitality

Trasers Reports for Leaders & Laggards in Marketing for Travel and Hospitality

Trasers Reports on Regional View - Marketing Transformation in Hi-Tech

Trasers Reports for Leaders & Laggards in Marketing for Hi-Tech

Trasers Reports for Automation & AI for Marketing in Automotive

Trasers Reports on Regional View-Marketing in Automotive

Trasers Reports on Impact of Partner Engagement on Marketing in Automotive

Trasers Reports on Regional View - Marketing Transformation in Life Insurance

Abstracts for CEOs - Customer Acquisition & Growth in Construction and Infrastructure

Abstracts for CEOs - Customer Acquisition & Growth in Consumer Products and Retail

Abstracts for CEOs - Customer Acquisition & Growth in P&C Insurance

Abstracts for CEOs - Customer Acquisition & Growth in Logistics

Abstracts for CEOs - Customer Acquisition & Growth in Pharma

Abstracts for CEOs - Customer Acquisition & Growth in Travel and Hospitality

Abstracts for CEOs - Customer Acquisition & Growth in Energy

Abstracts for CEOs - Customer Acquisition & Growth in Financial Services

Abstracts for CEOs - Customer Acquisition & Growth in Healthcare

Abstracts for CEOs - Customer Acquisition & Growth in Hi-Tech

Abstracts for CEOs - Customer Acquisition & Growth in Life Insurance

Abstracts for CEOs - Customer Acquisition & Growth in Health Insurance

Abstracts for CEOs - Customer Acquisition & Growth in Automotive

Abstracts for CEOs - Customer Acquisition & Growth in Banking

Abstracts for CEOs - Customer Value Enablement-Human Capital in Automotive

Abstracts for CEOs - Customer Value Enablement-Human Capital in Banking

Abstracts for CEOs - Customer Value Enablement-Human Capital in Construction and Infrastructure

Abstracts for CEOs - Customer Value Enablement-Human Capital in Consumer Products and Retail

Abstracts for CEOs - Customer Value Enablement-Human Capital in Energy

Abstracts for CEOs - Customer Value Enablement-Human Capital in Financial Services

Abstracts for CEOs - Customer Value Enablement-Human Capital in Healthcare

Abstracts for CEOs - Customer Value Enablement-Human Capital in Hi-Tech

Abstracts for CEOs - Customer Value Enablement-Human Capital in Life Insurance

Abstracts for CEOs - Customer Value Enablement-Human Capital in Health Insurance

Abstracts for CEOs - Customer Value Enablement-Human Capital in P&C Insurance

Abstracts for CEOs - Customer Value Enablement-Human Capital in Logistics

Abstracts for CEOs - Customer Value Enablement-Human Capital in Pharma

Abstracts for CEOs - Customer Value Enablement-Human Capital in Travel and Hospitality

Transformational ROI Frameworks for Cloud Investments

Security Fundamentals for Business Leaders

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  • Cloud Infrastructure
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  • Legal
  • Manufacturing
  • Marketing
  • Procurement
  • R&D and Innovation
  • Sales Management
  • Service Management
  • Supply Chain

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