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Process Areas covered:
Market intelligence
Product management
Product/Service pricing
Marcom - (Brand awareness/advertising/media and public relations (PR))
Digital marketing
Partner Engagement
Customer experience
Contents of Marketing transformation research library:
Contents of Marketing transformation research library:
Clarity on what digital transformation means for Marketing and its changing role in the digital age based on data from 500+ leaders.
Best practices, investment focus, transformation strategy models and success drivers in your role.
Insights on adjacent functions i.e. R&D and Sales.
Special reports: Cloud, AI, Automation, Blockchain and technologies affecting Marketing to foster better collaboration with IT.
An introduction to the Trasers digital evolution model for Marketing and our Benchmarking process for you to understand digital maturity and competitive position.
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Welcome to the world's first data-driven insights platform for Digital Transformation Strategy, Implementation and ROI Measurement
