Digital Transformation Research for Marketing Leaders

Trasers helps Marketing leaders with the following topics specific to your industry:

B2B or B2C customer trends
Disruptive technologies and changing value propositions
Competitive positioning of products and services
Digitalization of products and services
Use of Analytics in Marketing
Rethinking your Marketing partner eco-system
Collaboration between R&D, Marketing, Sales and Services
Owning the creation and operations of the ‘Customer Experience Chain’

We provide industry-and role-specific Syndicated research reports on a subscription basis, Benchmarking of your company and Custom Research designed to answer pointed questions.

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Syndicated Reports for Marketing

Understand patterns of change in your industry; develop vision, strategy, execution, leadership, and organization models.

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Digital Maturity & Competitive Benchmarking for Marketing

Know the current state of your digital evolution against competition and Trasers frameworks and set your vision & priorities objectively.

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Custom Research for Marketing

Leverage the power of custom research to better understand competition, disruptive models, and solutions to specific challenges.

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Preview Reports available by subscription for your Industry & Role

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Featured Perspectives

Business

Beyond Window Dressing: How Savvy CMOs Influence Digital Transformation

The statement “going digital” was coined by marketers, back when businesses were first starting to rebrand themselves as digitally equipped and online-forward entities.

Business

Leading Digital Transformation with Data-Driven Insights: Thoughts for CEOs

When it comes to successful digital transformation, there are several prevailing truths that span all industries: Initiatives that are customer-centric and based on technology-enabled innovation are the ones that will be successful in generating growth, profit and sustenance.

Business

Technology does not make Digital Transformations Effective - People Do!

Digital transformations are underway and are accelerating in every industry around the world. Companies are re-branding themselves, undertaking changes to business models and busily investing in cutting edge digital technologies.

Technology

Business and IT Alignment: How Smart CIOs lead Digital Transformations

Across industries and companies of all size segments transformations are underway. Amongst established companies, CIOs lead nearly 40% of these mission critical transitions. CIOs have a unique opportunity to help their companies remain relevant, gain a competitive edge and eventually elevate to a leadership position.

Business

The CFO led Digital Transformation Agenda

Digital transformations are neither a trend nor discretionary initiatives that business or IT functions are undertaking to simply modernize processes or technology infrastructure. They are about presenting a new value proposition to customers in the digital age.

Business

North America is Lagging in Supply Chain Digitalization

Supply chain management and efficiency have emerged as top priorities for global manufacturers amid relentless pressures of operating in a global marketplace and the existing industry dynamics. However, only a small percentage of companies have unlocked the full potential of disruptive technologies.

Digital Transformation Research for Marketing Leaders

Request for Preview

Syndicated Reports for Marketing

Digital Maturity & Competitive Benchmarking for Marketing

Custom Research for Marketing

Preview Reports available by subscription for your Industry & Role

Featured Perspectives

Beyond Window Dressing: How Savvy CMOs Influence Digital Transformation

Leading Digital Transformation with Data-Driven Insights: Thoughts for CEOs

Technology does not make Digital Transformations Effective - People Do!

Business and IT Alignment: How Smart CIOs lead Digital Transformations

The CFO led Digital Transformation Agenda

North America is Lagging in Supply Chain Digitalization

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