MARKETING
Shape your company’s products & services and create a customer experience chain that fosters endearing relationships.
Preview my reportsPropel your company into becoming customer driven
Marketing is the voice of the customer in the digital age. Transform marketing by partnering with R&D, sales and services to reimagine your company’s product–service value proposition. Develop the vision for an end to end customer experience chain by sharing undisputable data–driven customer and competitor insights.
Begin the transformation by aligning the marketing team with data–driven insights.
Preview marketing transformation reports
Up–level the marketing ops team with knowledge on digital transformations
From selling to listening; from differentiating to first connecting; from communicating to engaging and from transactions to relationships– the fundamental role of marketing is changing. The sooner your team understands this along with the behaviors and technologies that power value transformation – the more they will make you successful.
Training is the # 1 driver of success in marketing transformations. Provide access to digital transformation reports in your industry to your marketing Ops leaders, get them certified and give them the confidence they deserve.
Learn about digital transformation certificationsKnow what your marketing digital maturity is before deciding where to go next
We have data on 550+ marketing organizations from 17 industries. See where you stand against the Trasers digital maturity models and your global peers. Set your marketing transformation goals and reach the next level of digital maturity with an objective, fact-based approach.
Develop your marketing transformation roadmap & priorities with benchmarking
Deploy the right digital KPI framework for marketing
Marketing will be all about listening, redefining value propositions and delivering experiences. Most of this will be done digitally.
Old measures will not work in the digital age. What, how and when you measure changes dramatically.
Start building your marketing digital KPIsAnswer company specific customer, product, service, technology and competitor questions – use custom research from Trasers
We understand customer trends, disruptive technologies, competition and value propositions, new product development cycles and experience delivery across 18 industries. Utilize our global, multilingual research capabilities to gather additional information, combine with our data and get the company specific insights you need.
Connect with us for custom marketing research