MARKETING
Great customer experiences
start with data
Rebuild your marketing engine from the inside out
with modern value propositions.
Uplevel customer centricity
throughout your company
Transform marketing by reimagining your customer experience.
Accelerate change by partnering with R&D, sales and services to re-invigorate your
marketing engines. Use data–driven insights and best practices compiled
from over 500 global marketing leaders.
Services for early-stage to advanced digital transformers
Get reports relevant to your role, develop your digital vision and learn how your industry is evolving. Align and empower your marketing team with data–driven insights.
See where you stand relative to global peers in 550 marketing organizations. Set your transformation goals with a modern approach and an eye on your competition. Develop your roadmap and priorities with benchmarking.
Start benchmarkingMarketing is all about listening. Understand how KPIs help you redefine value propositions and deliver powerful customer experiences.
Learn about KPI frameworksTrasers data on competitive trends and disruptive technologies help answer your marketing and customer experience challenges. Combine our global research capabilities with our cross-industry data to get marketing insights.
Get startedTraining is the top driver of success in marketing transformations. Equip your team with industry insights on trends, disruptive technologies and new value propositions to make them more effective and boost their confidence.
Learn about digital transformation certifications
