R&D AND PRODUCT INNOVATION
Reimagine your product
and service value propositions
Set the tone for your company’s digital transformation.
Align, rethink and innovate using data-driven insights.
Deliver lasting value in fast-paced cycles
Transform R&D by reimagining your company’s products and services value propositions. Accelerate your product development cycles with analytics and digitalization. Use data–driven insights and best practices developed from over 500 R&D organizations worldwide.
Services for early-stage to advanced digital transformers
Get reports relevant to your role, develop your digital vision and learn how your function is transforming. Align your R&D team with evolving customer behavior through technology, development cycle and data-driven insights.
See how your function stacks up against more than 500 R&D organizations globally. Develop your transformation roadmap and priorities with benchmarking.
Start benchmarkingMeasure your level of digitalization and the relevance of your products and services with digital KPIs. Accelerate your product development cycles. Identify metrics to more effectively reduce overall costs.
Learn about KPI frameworksTrasers has insights on customer value propositions, disruptive technologies and new product development cycles. Use our global research capabilities to discover the latest R&D, products, services and customer behavior trends.
Get startedTraining is the top driver of success in R&D transformations. Equip your team with industry insights on trends, disruptive technologies and new value propositions to make them more effective and boost their confidence.
Learn about digital transformation certifications
