Gain access to
Trasers’ State of Digital Transformation 2020 Report.
A data-driven view of cross-industry, cross-functional,
and enterprise IT digital transformation priorities and trends.

While only a small percentage of companies worldwide have already mastered digital transformation, most companies are deeply engaged in multiple iterative transformation cycles across the enterprise. These companies have already made some investments and are making strides towards digital transformation.

Throughout this process, these companies can learn from Digital Champions and follow their best practices. Trasers identifies some of the most important steps companies can take:

  • Know your true competition & prepare to invest rapidly

  • Benchmark your organization & prioritize correctly

  • Elevate your team’s digital IQ

  • Visualizing your transformation in KPI terms—align business and IT goals

  • Transform your leadership and talent

Methodology & Data: Industry & Role Coverage

Digital transformations have some common themes across the globe, but they are also very unique by industry and company

The Trasers digital transformation surveys were tailored by industry and role and administered in the language of the participant

This report is based on 9,000+ responses from leaders worldwide across these 18 industries

Industry & Respondents

Industry & Respondents

Roles

  • Board & CEOs

  • Business Leadership- R&D/Innovation, Marketing, Sales, Services, Production, Supply Chain, Finance & Accounting, Legal, Procurement & Human Capital

  • Information Technology- CIOs and IT Leaders for Analytics, Business Applications, Cloud Infrastructure and Cybersecurity

Insights, Audiences and Targeted Learning Benefits

Insights

This report provides a data-driven overview of digital transformations worldwide with the intent of helping leadership teams gain alignment on the fundamentals of change taking place in all industries.

The report begins with the Trasers definition of digital transformation followed by sections providing industry, business function & information technology views.

The report concludes with a set of thematic recommendations for all business and IT leaders to explore and pursue.

Audiences & Benefits

This report is meant for boards, CEOs and business and IT leadership across companies. It is meant to help drive awareness, semantic alignment and dialogue horizontally at senior management levels. It can also be shared with other managers in the company for learning purposes.

Comparing All Companies and Digital Champions

Audiences & Benefits

Besides presenting factual data on digital transformations, Trasers provides a comparative view between all companies across industries (the overall sample) and a small sub-set called Digital Champions which are aggressive innovators and achieving strong results.

The intent is to understand the strategies and best practices in execution that separate Digital Champions from all other companies.

Table of contents

What is digital transformation and what are its drivers

What is digital transformation and what are its drivers?

  • Definition and perceptions of digital transformation

  • What is driving transformation today and what should you focus on?

  • How do successful companies approach digital and business transformation?

Cross-industry view of digital transformations

Cross-industry view of digital transformations

  • Current state of digital transformation by industry

  • Digitalization and analytics maturity by industry

  • Investment priorities 2020-2022

  • Cloud adoption and benefits, by industry

Cross-functional view of digital transformations

Cross-functional view of digital transformations

  • Current state of digitalization by business function

  • Analytics maturity and investments by business function

  • Digitalization and analytics investment priorities
    2020-2022

  • Workforce readiness and training by function

Enterprise IT view of digital transformation

Enterprise IT view of digital transformation

  • The new IT paradigm

  • The role of the cloud in digital transformations

  • The role of enterprise analytics in digital transformations

  • The role of digitalization in digital transformation

  • The role of security in digital transformation

  • Achieving business alignment and ROI—what sets leaders apart

Top 5 considerations for leaders

Top 5 considerations for leaders

  • Know your true competition & prepare to invest rapidly

  • Benchmark your organization & prioritize correctly

  • Elevate your team’s digital IQ

  • Visualizing your transformation in KPI terms—align business and IT goals

  • Transform your leadership and talent