About the Global Digitalization & Transformation Survey

Our ongoing research on digital transformations, which began in 2016, is no small feat. The fundamental principle we began with, “fact-based insights,” has grown rapidly into a massive global survey effort that spans multiple industries, accounting for virtually every major business and technology function, and includes region, size and segment data. What has never wavered, however, is Trasers’ commitment to a comprehensive, well-organized, fact-based approach for developing and sharing our perspectives.

Surveys in GDTS 2019 were tailored by industry and roles throughout each enterprise and administered to leaders at Director, Vice President, General Manager and CXO levels in different regions in the respondents’ preferred language. In all, these comprehensive surveys, an average of 20 or more questions were presented in 10 different languages to respondents. Users embraced the seriousness of our surveys and demonstrated their commitment to the process, often spending over an hour putting together thoughtful responses.

Responses were checked for quality and completeness, and then statistically analyzed. The results were enlightening and often very surprising. The trends, best practices, and correlations we discovered changed both our assumptions and our previously established beliefs and opinions.

The insights were then grouped on a logical basis into flows to create libraries of reports for leaders across the enterprise. These reports are now digitally presented to you on www.trasers.com.

70% of the content in Trasers Guides is conveyed in a visual format—charts, graphs and frameworks—which allows readers to arrive at the right conclusions themselves.

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    N.America, S.America, UK, EU, ME & Africa, APAC, Australia & New Zealand

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A Systematic Approach to Enterprise Transformation

Digital and Business transformation is about transforming the complete enterprise and not just parts of it. Such transformations, however, have to be conceptualized, progressed, implemented and iterated in set sequences and not in a random manner. Furthermore, these sequences are very specific to industries, regions and companies given the uniqueness of each of these dimensions. Therefore, in addition to covering multiple industries and regions, GDTS 2019 covered the complete enterprise beginning with R&D/Product Innovation, Marketing and Sales going all the way to back-end functions such as Finance & Human Capital.

This allowed us to develop comprehensive insights and perspectives on what is happening around the world in a particular function or role but also provided us the ability to dive deeper into that role in an industry context. Similarly, it allowed us to rethink the entire value chain of a business in terms of how it appeals to a market with its product or service portfolio; how it acquires customers; how it delivers value to customers and the role played by enabling functions such as Finance, Human Capital and Information Technology. We were, therefore, able to consolidate our findings at a business function or IT level. It also allowed us to present aggregated views to CEOs and Board members so that they are able to understand transformations globally and in an industry context at the level of the full enterprise.

Survey Highlights

  • 16 Industries 
  • 14 Roles 
  • Average number of questions per survey
  • 9,000+ - Total respondents
  • Average respondents by Industry
  • Respondents by Region
  • Respondent Titles - Director, General Manager, Vice President, CXO
  • 10 Languages 
  • >20 Questions per survey

GDTS 2019 could well be the single-most comprehensive and largest survey on digital and business transformations ever.

Analysis and Insights Generation

Over 1 million data points collected were tested on IBM Watson for data quality, and subsequently statistically analyzed using various tools. Teams of analysts modeled data, generated insights and organized them by industry, role, and other specific topics.

Each function has a library comprising a top-level report, called Compass Guide, and a series of shorter reports called Trasers reports.

Consolidated reports called TrueNorth Guides covering the enterprise and industry are presented for CEOs and Boards.

Insights in Trasers Guides are in easy-to-understand slideshow formats with a majority of the content in the form of charts, graphs, and frameworks with short descriptions, allowing users to spend more time reflecting on the application of insights rather than simply deciphering them.

Over 70% of insights generated in Trasers Guides are based on primary data with the remainder generated from a combination of secondary research and analytical frameworks.