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Three Ways Business and IT Leaders Drive Inside-Out Digital Transformation


Digital transformation means different things to different people. To some, it means reskinning a website and replacing operational tools. To others, it’s about prioritizing your business transformation dollars for high value and high impact projects. And others believe, it’s about reshaping how you do things: not only the technology you use but the mindset of the people using that technology.

Here’s the catch: it’s about all the above, and then some.

Whether you’re a CEO, CFO, CHRO, board member or CMO, driving digital transformation means embracing change from the inside out, creating a whole new customer value chain that encompasses company-wide alignment, employee training and technology enhancements.

Surprisingly, a global survey across various industries, found that only 7% of business and IT leaders acknowledge this holistic approach of digital transformation.

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An overwhelming majority of business and IT leaders still have a much more limited and siloed understanding of digital transformation.

Here are three strategic ways business and IT leaders drive inside-out digital transformation.

Create Cross-functional Alignment

Creating and maintaining alignment among key stakeholders is essential when building an inside-out, game-changing digital transformation strategy.

Inside-out digital transformation is holistic. Collaborating cross-functionally with leaders will make your - and their - transformations successful.

Prioritize Employee Training

Trasers data found that transforming talent through training was the number one predictor of success in digital transformations, in ALL departments:

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Investing and prioritizing training is the best way for employees to support transformation projects that enable the reimagination of the company’s products and services and the reinvention of their unique customer value chain.

Embrace the Cloud in 2020 and 2021

Across all industries, data shows 50% of companies plan to invest significantly in all aspects of the cloud throughout 2020 and 2021.

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Cloud investments are becoming significant contributing factors in digital transformation over the next two years.

A cloud approach combined with cross-functional team alignment and employee training will put business and IT leaders on the direct path for an inside-out digital transformation journey.

We welcome your feedback and comments on how today’s leaders will drive digital transformation.

Learn More from Trasers - Lead Digital Transformation with Data-Driven Insights

The Four Strategic Ways CEOs Drive Digital Transformation
Business and IT Alignment: How Smart CIOs lead Digital Transformations
Beyond Window Dressing: How Savvy CMOs Influence Digital Transformation

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  • Digital Benchmarking
  • Digital KPI Frameworks
  • Custom DT Research
  • Boards & CEOs
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