Privacy Policy

Trasers is committed to protecting your personal and sensitive data by:

• Acting in a lawful, fair and transparent manner
• Using the data collected for the intended purpose only
• Storing your Personal Data no longer than is necessary
• Protecting confidentiality, integrity and accuracy of the data captured
• Safeguarding anonymity of the Personal Data by using appropriate technical and organizational measures
• Ensuring data privacy rights of the data subjects are in accordance with legitimate business rights and data privacy regulations
• Holding ourselves accountable and compliant with data privacy regulations
• "Personal Data" means any data which relates to a living individual who can be identified or the data and other information which is in possession of, or is likely to come into the possession of, Trasers (or its representatives or service providers). In addition to factual information, it includes any expression of opinion about an individual and any indication of the intentions of Trasers or any other person in respect of an individual. In addition to factual information, it includes any expression of opinion about an individual and any indication of the intentions of Trasers or any other person in respect of an individual;
• Trasers, hereafter known as "us," "we," or "our," operates the www.trasers.com website (the "Website")

Questions and Concerns

If you have any questions or concerns about Trasers' handling of your Personal Data, or about this Policy, please contact us using the following contact information:

Trasers
2350 Mission College Blvd., Suite 1250, Santa Clara, CA 95054 E-Mail: [email protected]

We are usually able to resolve privacy questions or concerns promptly and effectively. If you are not satisfied with the response you receive from our Privacy Team, you may escalate concerns to the applicable privacy regulator in your jurisdiction. Upon request, Trasers' Privacy Team will provide you with the contact information for that regulator.

Last updated date: 17 August, 2018

We are pleased about your visit to our Website and your interest in our offers. Protecting your Personal Data is an important concern for us. In this Privacy Policy, we explain how we collect your data, what we do with it, for what purposes we use it, how we keep it safe, and how you can exercise your data rights.

Trasers is committed to providing primary data-backed, relevant, focused, concise, unbiased, and actionable research advice to CXOs and boards to assist them in their digital transformation journey. This page communicates our Privacy Policy and the purpose description for data collection, usage, processing, reporting, storage, data retention and removal within the boundaries of legitimate business requirements and applicable laws.

When you register on the Website and click on the "I agree," it is deemed that you have read and understood the Privacy Policy.

Information Collection and Use

We may collect different types of Personal Data to understand your preferences, customize services, and improve your user experience. We may process the data as per the Trasers' purposes as described below (Data Usage), in alignment with this Privacy Policy and in compliance with data privacy laws.

Types of Data Collected

When you visit the Website, we will collect and process the following Personal Data and other information about you from the following places:

• Directly from you
• From other sources
• When we generate it ourselves

Such information may include (by way of a non-exhaustive list): 

• Email address
• First name and last name
• Phone number
• Address, state, province, city, zip/postal code
• Cookies data (including data about the services you use and how to use them, which may include device-specific information)
• Usage data on how the Website is being browsed and used, including diagnostic data such as your browser application, browser version, pages visited, your computer's Internet Protocol (IP) address, date and time of visit, time spent on individual pages, and device accessed from
• Data that you submit when filling out forms on our Website, including information that you may provide when inquiring about our services, downloading collaterals, signing up for events, providing feedback, or when participating in our opinion surveys

Data Usage

We use your Personal Data for various purposes which include:

• To understand your needs and interests
• For the management and administration of our business
• Updating you on the trends and topics of your interest that you have opted in and consented to
• Customizing topics of interest based on your site visit preferences
• Detecting, preventing and addressing technical issues to conduct analysis required to detect malicious data and understand how this may affect your IT system
• To allow you to use and access the functionality provided by the Website
• To communicate with you in response to queries submitted via online forms on the Website
• To comply with and in order to assess compliance with applicable laws, rules and regulations, and internal policies and procedures, including the Terms of Use
• Monitoring the Website performance and fine-tuning our offerings
• Analyzing information to improve the Website

When we use Personal Data, we make sure that the usage complies with the law. The law allows and requires us to use Personal Data for a variety of reasons. These include:

• We need to do so in order to perform our contractual obligations under the Terms of Use
• We have obtained your consent
• We have legal and regulatory obligations that we have to discharge
• We may need to do so in order to establish, exercise or defend our legal rights or for the purpose of legal proceedings; and the use of your Personal Data as described is necessary for our legitimate business interests, such as:
  • Allowing us to effectively and efficiently manage and administer the operation of our business
  • Maintaining compliance with internal policies and procedures
  • Direct marketing
  • Monitoring the use of our copyrighted materials
  • Offering optimal, up-to-date security solutions for mobile devices and IT systems

Data Transfer

The purpose description for data collection, transfer, storage, usage, processing, reporting, retention, and removal is governed by Trasers' Privacy Policy and bound by legitimate business requirements and applicable data privacy laws.

If you choose to share your Personal Data through our Website, we may collect, store, transfer (including cross-border, third-party), process, report, retain and remove your Personal Data at a location outside of your home country.

We have taken necessary safeguards to ensure that your data is treated securely as per the principles and rights of data privacy, and in accordance with our Privacy Policy.

Data Disclosure

We may share your Personal Data within the Trasers group of companies for the purposes described above. In addition, we may disclose your Personal Data in the circumstances outlined below:

• In order to comply with legal and regulatory obligations
• Investigate any possible misconduct in connection with the Website
• Defend and protect the rights and properties of Trasers
• As part of a transaction, financing, or for other business needs
• With third party service providers and other professional service organizations to analyze the Website's usage, performance, and other Website-related activities on our behalf to keep our Website current and/or to aggregate, analyze, derive business insights and identify potential business opportunities from the data. These service providers will be subject to confidentiality requirements (either by contract, professional obligation or otherwise) and they will only use your Personal Data as described in this Privacy Policy
• If Trasers or any of its affiliates, divisions or other segments is acquired by a third-party, in which case the Personal Data held by Trasers about you will be accessible to the third-party buyer.

Links to Other Sites

We may include links to other websites, third-party sites, and services on our Website which are not operated by us. We advise you to review the privacy policy of every external website that you visit as we will not have control over their content, policies or practices. If you choose to click on the external links hosted on our Website, your data privacy will be governed by the respective external website's privacy statements. Trasers does not take any responsibility for any data breach experienced, if you choose to provide any Personal Data on the externally hosted website.

Data Security

Security of your personal and sensitive data is important to us. We are compliant to ISO27001:2013, SOC1 and SOC2 Trust Principles. We leverage on these standards and control frameworks enabled by the technology to provide a secure environment for maintaining the confidentiality, integrity and availability (CIA) of our internal systems', clients' and Website visitors' data. As a condition of employment, Trasers employees are required to follow all applicable laws and regulations, including in relation to data protection law. Access to Personal Data is limited to those employees who need it to perform their roles. Unauthorized use or disclosure of confidential client information by a Trasers employee is prohibited and may result in disciplinary measures.

EU Data Protection Laws

Where EU data protection laws apply, the provisions in this section will apply in addition to the general provisions set out above.

Pursuant to EU data protection laws, Trasers is the controller of your Personal Data collected and processed via the Website.

For how long Trasers will hold your Personal Data will vary and will be determined by the following criteria:

• The purpose for which Trasers is using it: Trasers is required to retain the Personal Data for as long as is necessary to satisfy or meet the purpose for which it was obtained or any other legal purpose.
• Legal obligations: Laws or regulations may set a minimum period for which Trasers must retain your Personal Data.

Where we transfer your Personal Data to another country outside the European Economic Area, we will ensure that it is protected and transferred in a manner consistent with legal requirements. In relation to data being transferred outside of Europe, for example, this may be done in one of the following ways:

• The country that we send the data to might be approved by the European Commission as offering an adequate level of protection for Personal Data
• The recipient might have signed up to a contract based on "model contractual clauses" approved by the European Commission, obliging them to protect your Personal Data
• Where the recipient is located in the US, it might be a certified member of the EU-US Privacy Shield scheme
• In other circumstances, the law may permit us to otherwise transfer your Personal Data outside Europe

You can obtain more details of the protection given to your Personal Data when it is transferred outside Europe (including a copy of the standard data protection clauses which we have entered into with recipients of your Personal Data) by contacting us using the details below.

In all the above cases in which we collect, use or store your Personal Data, you may have the following rights and, in most cases, you can exercise them free of charge. These rights include:

• The right to obtain information regarding the processing of your Personal Data and access to the Personal Data which we hold about you.
• The right to withdraw your consent to the processing of your Personal Data at any time. Please note, however, that we may still be entitled to process your Personal Data if we have another legitimate reason for doing so. For example, we may need to retain Personal Data to comply with a legal obligation.
• In some circumstances, the right to receive some Personal Data in a structured, commonly used and machine-readable format and/or request that we transmit those data to a third-party where this is technically feasible. Please note that this right only applies to Personal Data which you have provided directly to Trasers.
• The right to request that we rectify your Personal Data if it is inaccurate or incomplete.
• The right to request that we erase your Personal Data in certain circumstances. Please note that there may be circumstances where you ask us to erase your Personal Data, but we are legally entitled to retain it.
• The right to object to, or request that we restrict, our processing of your Personal Data in certain circumstances. Again, there may be circumstances where you object to or ask us to restrict our processing of your Personal Data, but we are legally entitled to refuse that request.
• The right to lodge a complaint with the relevant data protection regulator if you think that any of your rights have been infringed by us.

You can exercise your rights by contacting us at [email protected]

Children's Privacy

Our Website is not intended for anyone under the age of 13 ("Children"). If you get to know that your Children have provided their Personal Data to us, please contact us at [email protected] . We will take the necessary steps to remove the information.

Changes to this Privacy Policy

We may add, change or update this Privacy Policy from time to time. Please review this page periodically. All the changes will become effective from the time they are posted on the Website. The modification date will be posted at the top of this webpage, besides the heading "Last updated date."

If you have any questions related to this Privacy Policy, or to report any data privacy concerns, please email us at [email protected]