Identify the metrics that underpin your new digital processes
Use a Trasers digital KPI framework tailored for your role.
Track progress, performance and effectiveness. Drive continuous improvement.

Navigate DT with a new dashboard
Use our tailor-made digital KPIs to measure the value propositions, experiences and outcomes you envision in your digital transformation.

Guide DT proactively
We define leading indicators in your KPI framework to warn you of potential issues; not just inform you of issues after they appear.

Drive predictability of results
Digital KPIs can predict your destination before you arrive. Use them to rescope and adjust until you achieve targeted results.
What are digital KPIs?
Digital KPIs are lagging and leading indicators of the adoption, acceptance, performance and scaling of newly introduced business models, processes, products, services and technologies across the stakeholder base they target.
These KPIs vary, depending on your industry, geography and role. They are critical to calibrate your directional alignment and to course correct as necessary.
Examples of digital KPIs in sales include:
- Online revenue streams
- Revenue/margin per digital customer
- Cost of sales per digital customer
- Sales cycle time per digital customer


How digital KPIs help you succeed in transformations
Digital transformation means making a promise of new value or experience to stakeholders—be they customers, partners, suppliers or employees.
Measure the value and experience you deliver through high-velocity, low-touch, app-driven processes with leading and lagging digital KPIs.
Accelerate your DT with digital KPI frameworks tailored for your role and industry
Trasers has analyzed more than 1.5 million data points to visualize digital ecosystems for every major function in the enterprise, as well as KPIs you should be measuring as a leader.
We'll partner with you to quickly customize them for your unique situation to help accelerate your digital transformation.
Engage with us to develop your KPI framework