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Digital KPI Frameworks

Transformations disrupt the status quo.
They require doing things differently.

Measure what you do.
Track your progress and effectiveness
with new digital KPIs.

  • Benefits
  • What You Get
  • Did You Know?
  • Get Started

Identify the metrics that underpin your new digital processes

Use a Trasers digital KPI framework tailored for your role.
Track progress, performance and effectiveness. Drive continuous improvement.

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Navigate DT with a new dashboard

Use our tailor-made digital KPIs to measure the value propositions, experiences and outcomes you envision in your digital transformation.

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Guide DT proactively

We define leading indicators in your KPI framework to warn you of potential issues; not just inform you of issues after they appear.

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Drive predictability of results

Digital KPIs can predict your destination before you arrive. Use them to rescope and adjust until you achieve targeted results.

What are digital KPIs?

Digital KPIs are lagging and leading indicators of the adoption, acceptance, performance and scaling of newly introduced business models, processes, products, services and technologies across the stakeholder base they target.

These KPIs vary, depending on your industry, geography and role. They are critical to calibrate your directional alignment and to course correct as necessary.

Examples of digital KPIs in sales include:

  • Online revenue streams
  • Revenue/margin per digital customer
  • Cost of sales per digital customer
  • Sales cycle time per digital customer
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How digital KPIs help you succeed in transformations


Digital transformation means making a promise of new value or experience to stakeholders—be they customers, partners, suppliers or employees.

Measure the value and experience you deliver through high-velocity, low-touch, app-driven processes with leading and lagging digital KPIs.

Accelerate your DT with digital KPI frameworks tailored for your role and industry


Trasers has analyzed more than 1.5 million data points to visualize digital ecosystems for every major function in the enterprise, as well as KPIs you should be measuring as a leader.

We'll partner with you to quickly customize them for your unique situation to help accelerate your digital transformation.

Engage with us to develop your KPI framework
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Did you know?

>90%

Of companies use the wrong KPIs and cannot become predictive

<10%

Of business leaders have implemented KPI frameworks that include digital

Increasing ROI

Results from the effective use of analytics to drive digital transformation strategies

Get started

Learn more about how good KPIs can positively
impact your digital transformations.

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